Consider this a little look inside the world of Maxwell Design Shoppe. Each project you’ll find here began with a different story, a different vision, and a different person behind it.
No two businesses are the same. Their brands shouldn’t be either.
Clients become besties and somewhere along the way we create magical brands
None of my clients come to me because they aren’t already incredibly good at what they do. Usually, it’s quite the opposite. They’ve built beautiful businesses, created experiences their clients rave about, and grown far beyond the brand or website they started with. The problem? What people see online no longer reflects what they’re actually capable of.
That’s where I come in.
I take the time to understand you, your business, what makes your work different, and the people you most want to reach. Then, we translate all of that into a brand and website that finally feels like it fits—one that communicates your value, reflects the experience you provide, and makes the right first impression before you ever have the chance to say hello.
Because your work is already worth talking about. Your brand should make people believe it, too.
All of my clients are the BEST at what they do - but their brands and websites weren't showing it!
Here are few of the people I've built brands and websites for, what was holding them back, and what the work actually did about it. Open any project for the longer version!
Less Talking, More Showing.
brand & web design
Liv & Isabelle came to me with a beautiful vision: to create a community that would support and connect bridal hair and makeup artists across Michigan. They had the heart behind the idea—they just needed a brand and digital home to bring it all to life.
Together, we created their brand identity, custom Showit website, and full membership platform from the ground up. From dreaming and ideating to turning all of their “what if we could…” ideas into something real, this project was such a joy to build alongside them. The result is a brand that feels just as welcoming, elevated, and community-driven as the women behind it.
Off The Clock
Candace came to me ready for a brand and website that finally matched the level of experience she was already creating for her clients. Pop & Coh had grown into an elevated collective of talented bridal hair and makeup artists, but its visual presence wasn’t quite telling that story yet.
Together, we gave Pop & Coh a fresh identity and custom Showit website rooted in sophistication, artistry, and a little bit of personality. Every detail was designed to reflect the elevated experience Candace has worked so intentionally to build—creating a brand that feels established, editorial, and every bit as beautiful as the work behind it.
pop & coh
You’ve known for a while that your brand no longer feels like you. And every time you send someone to your website, there’s that little hesitation—the feeling that what they’re seeing doesn’t quite match the level of work you’re actually delivering.
The brand you created when you were just getting started served its purpose. It helped you begin, grow, learn, and build something worth being proud of. But your business has evolved since then—and your brand should, too.
custom brand kits and showit websites for female business owners
You’re not where you started anymore. It’s time for a brand and website that reflect where you’re going.
"I'd been embarrassed by my website for two years and kept telling myself I'd fix it eventually. Frankie fixed it in a way I never could have, and three weeks after launch I raised my rates for the first time without flinching."
"She asked harder questions than anyone I'd worked with, and the brand is better because of it. It looks like the business I always said I was running, not the one my old site made me look like."
"I'd been undercharging for years, and I'm now fairly sure my old website was the reason. Frankie rebuilt the whole thing around what I actually do, and within a month I raised my rates without the usual spiral of guilt. The site does the convincing so I don't have to."
The throughline in every project here is a person who was better than their brand was letting on, and finally did something about it. If that's a little too close to home, I take a small number of projects every quarter and I'd genuinely like to hear what you're building.
If You Recognize Yourself in Any of This, We Should Talk.
The Sydney Template for Showit
The Rowan Template for Showit
A full custom project isn't for everyone! My website templates give you access to my taste and experience for a fraction of the cost and time. Pick one, add your words and photos, and launch something you're proud of by the weekend.
Good Web Design, Minus the Wait.
