Consider this a little look inside the world of Maxwell Design Shoppe. Each project you’ll find here began with a different story, a different vision, and a different person behind it.
No two businesses are the same. Their brands shouldn’t be either.
Clients become besties and somewhere along the way we create magical brands
None of my clients come to me because they aren’t already incredibly good at what they do. Usually, it’s quite the opposite. They’ve built beautiful businesses, created experiences their clients rave about, and grown far beyond the brand or website they started with. The problem? What people see online no longer reflects what they’re actually capable of.
That’s where I come in.
I take the time to understand you, your business, what makes your work different, and the people you most want to reach. Then, we translate all of that into a brand and website that finally feels like it fits—one that communicates your value, reflects the experience you provide, and makes the right first impression before you ever have the chance to say hello.
Because your work is already worth talking about. Your brand should make people believe it, too.
All of my clients are the BEST at what they do - but their brands and websites weren't showing it!
I just redesigned my website and am still working on adding more of my work to the portfolio! But rest assured, I have helped dozens of entrepreneurs build custom brands and websites that they LOVE!
More portfolio pages coming soon!
brand & web design
Liv & Isabelle came to me with a beautiful vision: to create a community that would support and connect bridal hair and makeup artists across Michigan. They had the heart behind the idea—they just needed a brand and digital home to bring it all to life.
Together, we created their brand identity, custom Showit website, and full membership platform from the ground up. From dreaming and ideating to turning all of their “what if we could…” ideas into something real, this project was such a joy to build alongside them. The result is a brand that feels just as welcoming, elevated, and community-driven as the women behind it.
Off The Clock
Candace came to me ready for a brand and website that finally matched the level of experience she was already creating for her clients. Pop & Coh had grown into an elevated collective of talented bridal hair and makeup artists, but its visual presence wasn’t quite telling that story yet.
Together, we gave Pop & Coh a fresh identity and custom Showit website rooted in sophistication, artistry, and a little bit of personality. Every detail was designed to reflect the elevated experience Candace has worked so intentionally to build—creating a brand that feels established, editorial, and every bit as beautiful as the work behind it.
pop & coh
You’ve known for a while that your brand no longer feels like you. And every time you send someone to your website, there’s that little hesitation—the feeling that what they’re seeing doesn’t quite match the level of work you’re actually delivering.
The brand you created when you were just getting started served its purpose. It helped you begin, grow, learn, and build something worth being proud of. But your business has evolved since then—and your brand should, too.
custom brand kits and showit websites for female business owners
You’re not where you started anymore. It’s time for a brand and website that reflect where you’re going.
Working with Jordan has been an absolute game-changer. She has such a gift for taking my vision, understanding exactly what I’m trying to create, and somehow making it even better than I imagined. The final website is seamless, beautiful, easy to navigate, and helps the community better understand our mission through branding.
As my business and brand continue to grow and evolve, Jordan is always open to helping me make changes, update things, and bring new ideas to life. She does it all so efficiently and professionally, which allows me to spend less time worrying about my website and more time actually running and leading my business.
Jordan is incredibly organized, timely, creative, and talented, but most importantly, she is genuinely one of the kindest people I know. You can tell how much she cares about her clients through every part of her work. Her work speaks for itself, and I feel so lucky to have her in my corner as my business continues to grow!
I couldn’t imagine a more perfect website for my small business!
Her attention to detail, technical skill and knowledge, and amazing personality are unmatched. Jordan created a perfect brand and executed a very complicated website buildout for us, and was beyond helpful throughout the whole process. She is very thorough, and really works closely with you to ensure the results are perfect. We couldn’t be more happy with our experience, and we highly recommend Jordan for anyone needing branding and web design services.
When it came to creating our brand and website, we knew immediately Jordan from Maxwell Design Shoppe was the person we needed to make it happen.
She’s very thorough, personable, knowledgeable and just the sweetest. She captured my brand voice and translated it seamlessly. The colors, wording, fonts and imagery all tie together so well. I’ve received so many compliments! She made the announcement so exciting and I couldn’t stop looking at it when it was done. I felt like I needed this to truly take my building business to the next step. I’ll continue to share her as my top choice when it comes to brand and website design. Thank you Jordan!
Jordan made my website and brand so perfectly!
Your brand should feel unmistakably like you, while giving your dream clients a reason to stop, stay, and say yes. Together, we’ll create a thoughtful visual identity and strategic online presence that builds connection, establishes trust, and turns the right people into paying clients.
Through an intentional, strategy-led process, we’ll create a brand and website that doesn’t just look beautiful—it works beautifully for your business, too.
let's build a brand that resonates and a website that converts
